When designing a book cover, the author has the challenge of finding the artist who is right for them, and that can bring their book to life. The artist has the task of taking what's in the author's mind and transposing it for the artwork, while putting their own style and identity on the design.
The Art of Guy Erma and the Son of Empire goes behind the scenes of the artwork to Sally Ann Melia's popular series of books. It brings together concept art and designs as well as rough sketches for all the book covers and associated artwork.
Sally Ann Melia worked with Belgrade-based company Sugarbricks to create the artwork – proof of how the Internet has really enabled creativity and collaboration no matter where you are. It takes you through the journey of each cover, from rough drafts to final designs. You really get a feel for the amount of work, effort and dedication that has gone into the project.
As an artist and cover designer myself, I found The Art of Guy Erma and the Son of Empire an interesting insight into a vital part of today's vibrant self-publishing industry. It is also the first time I have seen such a book produced to accompany a series of novels, and that in itself is refreshing – clearly a must for fans of the series.
It does make me cringe when I see websites offering free or cheap book cover resources for authors, such as pre-made covers. Not only are they putting artists out of work, but you have a cover that isn't necessarily unique to you.
With so many authors putting their work out there today, good cover art has never been more important in the marketing of your book. Your cover has to be as unique as your writing, and The Art of Guy Erma and the Son of Empire is a fine example of how to do it properly.
Sally Ann Melia's The Art of Guy Erma and the Son of Empire is available now on Amazon.